I am a user experience and visual designer specializing in transactional application design, conversion marketing, search and filtering, and social networking interfaces. Over my 12-year career, I’ve worked with clients ranging from one-person startups and multinational corporations across many industries.
My work is based on three key principles:
1) Giving users what they want when they want it
2) Giving users what they want before they know it
3) Aligning these two principles with your business goals
A successful site fuses your goals with user needs and anticipates their desires two steps down the line, offering it to them in ways that creates delight and makes even complex processes seem effortless.
Below are some examples of projects I’ve worked on in my career.
EXAMPLES
Build A Stronger America unites entrepreneurs via multimedia and social networking and acts as a centerpiece to a movement that seeks to rebuild the US economy. The site is designed in a handcrafted DIY aesthetic that shies away from the corporate look and appeals to people who get big things done on small budgets.
Readaroo is a new product that connects children with parent-approved reading partners via a shared reading experience. Users can choose from a list of classics, turn pages together, and see each other as they read. The product helps bridge the distance between scattered families and brings them closer.
mPOINT TranSend is a new approach to enterprise video transcoding. Using cloud computing, companies can output streams of videos in hundreds of different formats with a single click. The interface I developed makes it easy for companies to set up, maintain and update highly customized video profiles.
ParentsConnect is a modern, fun parenting site for sharing ideas on raising kids. By redesigning the home page, creating new topical landing pages, and restructuring the search, we were able to bring more great content to the surface and raise overall site traffic by more than 20% in just three months.
Desitin is relaunching their brand and needed a new site to match the fresh product look. We created a new structure and taxonomy that mirrors a mother and child's journey through infancy into toddlerhood. The site emphasizes the trust of the J&J brand and gives people the info they need quickly.
Storysomething, recently presented at the TechCrunch50, gives parents personalized stories to read to their kids on the computer, or on the go via mobile. This was a new product launch, created on a tight budget and with close collaboration with the founder.
The Tyros3 is an advanced piano and keyboard for pros and prosumer hobbyists. Owners can download, songs, sheet music and instruments to change the sound of their keyboard. This project integrated digital rights management with a shopping cart app and simplified the buying process for downloadable files.
Socialite Slapdown was a promotional site launched by the New York Observer during March Madness. Just as in college basketball, Socialites were grouped into brackets and competed against each other in absurdist contests, ultimately whittling the group down to a single champion, decided by NYO readers.
Path101 gives people the opportunity to find the right career path by searching and filtering, comparing themselves to others, taking quizzes and sharing data about their interests. The site was a new product launch and was designed in a lightweight format to allow quick and easy tinkering and updates.
Yappr, a tool that helps people learn English by watching enhanced videos, recently moved to a paid model and needed help getting more paid subscribers to convert. We tackled their registration process, making it clearer, more persuasive and more informative, and laying the groundwork for future A/B testing.
